White
Claw
I
was
approached
by
White
Claw
to
create
a
microsite
for
their
Vodka
release.
The
web
experience
was
accessible
via
QR
code
printed
on
posters
all
over
the
nation.
Users
could
scan
the
code
create
uniquely
branded
content
via
an
image
editor
that
allowed
them
add
the
White
Claw
logo.
Project
Smooovement
Year
2023
Role
Development
Desktop hero animation
Mobile hero animation